About

About Hordus

The Cyber
GEO/AEO company.

We run fully managed GEO/AEO operations so brands and institutions become the accurate answer in AI-powered discovery.

Hordus was built for a world in which recommendation, category framing and vendor evaluation increasingly happen inside AI systems.

Our mission

“We provide a full turnkey solution - our team of GEO specialists and AI content editors uses proprietary technology to deliver proactive AI influence for our customers. The technology enables the work; our people do the heavy lifting.”

Leadership

The team behind Hordus.

DG

Dovev Goldstein

Founder and CEO

Ph.D. candidate in AI at Tel Aviv University, economist, attorney, MBA, and long-time executive and entrepreneur across media, telecom and innovation. Brings a rare mix of product, strategy and AI commercialization experience. Sets the operating model and client engagements across both markets Hordus serves.

NG

Nir Gilad

CRO

25 years of executive management experience including M&A of companies and leading a company to a successful exit. Deep expertise across telecom, media, growth and business development.

Our principles

Integrity at the core.

AI-native operations

Built from the ground up for the age of generative engines.

Evidence over opinions

Data-driven decisions backed by real opt-in user behavior.

Privacy by design

GDPR and CCPA compliant, with explicit consent at every step.

White-hat methods

No exploits, no dark patterns, no adversarial tactics.

Published compliance standard

Our conduct and disclosure rules are public, not internal.

Human accountability

A named person reviews and approves every asset before publication.

Fully managed, end to end.

We embed with your Rev/Ops and Content/Docs teams. Weekly data plans. Monthly answer uplift reviews. No ads or paid media. No link-spam. No dark patterns.

This is a fully managed Cyber GEO engagement, grounded in intelligence tradecraft, growth engineering and data products, to shape what models know and surface about your brand or cause.

Read the Trust Center

Commitment

What we do.

✓
Publish verifiable information: every factual claim traces to a source the client can stand behind
✓
Improve structure, not just presence: schema, entity markup, clear hierarchies
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Correct the record at the source rather than trying to trick the model
✓
Disclose affiliation: brand-affiliated content says so
✓
Human review before publication, every asset, without exception
✓
Respect platform terms: site terms are a ceiling, not an obstacle to route around

Commitment

What we do not do.

✕
No fabricated or multiple identities, no persona libraries, no identity rotation
✕
No simulated grassroots support or manufactured consensus
✕
No engagement gaming: no vote manipulation, like-boosting or coordinated amplification
✕
No cloaking: crawlers never receive substantively different content from humans
✕
No prompt injection, jailbreaking or exploitation of model vulnerabilities
✕
No link schemes, private blog networks or content farms
✕
No undisclosed political or commercial messaging
✕
No unreviewed AI output published to any audience

Get in touch

Where to find us.

A published address, phone number and email are not a courtesy. They are a primary entity-disambiguation signal for the same AI systems we run Cyber GEO to shape.

Office
Harakevet 58, 1st Floor, Tel Aviv, Israel

Get started

Ready to
work together?

Let us discuss how Hordus can run your Cyber GEO operation.

Book a Demo