Trust Center

Trust Center

Everything we do,
you could publish.

GEO and AEO are a young field with no settled rules, next to practices that range from careless to deceptive.

We decided early that the only durable position is one where every method we use could be described publicly, in detail, without embarrassment: to a client's general counsel, to a regulator, or to a journalist. This section is that description. It is not a disclaimer. It is the operating standard our team works to, and clients are entitled to hold us to it.

01 White-hat only

No exploits, no dark patterns, no adversarial techniques, no manipulation of model vulnerabilities.

Read the standard

02 One real identity, always disclosed

Every comment, contribution and authored publication makes clear who is speaking.

03 Same facts, every rendering

Machine-readable content carries the identical claims as the human version. We never serve crawlers something different.

Read the parity commitment

04 Human accountability

A named person reviews and approves every asset before publication.

Read the standard

05 We choose our clients

Published eligibility criteria, and engagements we decline.

06 Consent-based data

GDPR and CCPA compliant panels, explicit consent, no profiling of third parties.

Read data protection

07 Published methodology

Every score and result we publish comes with the method used to produce it.

Read the methodology disclosure

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Every commitment here is written to be checked, not taken on faith.