Trust Center / Client Eligibility
Trust Center
Client eligibility
and use policy.
GEO work affects how millions of people are informed by AI systems, so we apply eligibility criteria and decline engagements that fall outside them.
Hordus works with commercial brands, institutions and public-interest organizations. This policy is published so that clients, partners and the public can hold us to it.
1. Verifiable record
We work from published, verifiable information: a client's own documented positions, record, products and data. We do not originate claims a client cannot substantiate, and we will not publish a claim after a client declines to provide its basis.
2. Accuracy over advantage
Our purpose is that AI systems describe a client accurately and completely. Where accuracy and commercial or political advantage conflict, accuracy governs. We do not remove true, properly sourced information about a client from the public record.
3. No adversarial engagements
We decline work whose object is to misrepresent a competitor, opponent or third party; to manufacture the appearance of independent support; or to suppress accurate information about anyone.
4. Disclosure is not optional
Every client accepts the disclosure standard. A client requiring undisclosed advocacy is not eligible.
5. Political and electoral work
We additionally require written acknowledgement of the disclosure standard; compliance with election-period regulation, spending disclosure and foreign-influence rules in every jurisdiction of operation; and no work on behalf of undisclosed principals.
We do not accept engagements from state actors seeking to reach audiences outside their own jurisdiction.
7. Methodology on request
Any client, and any organization that is the subject of a published Hordus analysis, may request the methodology behind it.
8. Ending an engagement
Where a client instructs us to act outside this policy, we decline the instruction. Where the conflict is not resolvable, we end the engagement.
Clause 6
Sectors we decline.
How we say no
We decline, and we say so.
Where an engagement falls outside this policy we decline it, and we say so rather than quietly deprioritising it.