Research
Research
The science
underneath the operation.
Five framework families and a published persuasion literature underpin every GEO module Hordus runs.
No competitor in this category publishes an equivalent page.
Framework families
What the engineering is built on.
Entity optimization and linking
Making sure a brand, party or institution is represented as a well-defined entity, correctly linked to its attributes and relationships across the sources models read.
Knowledge-graph construction
Building and enriching the structured relationships between an entity and the facts, people and organizations connected to it.
Structured-data extraction
Extracting facts from unstructured content and marking them up so machines can parse them reliably.
Entity-centric content and schema
Writing and structuring content around the entity itself, rather than around a keyword or a page.
Data augmentation and enrichment
Expanding a sparse factual record with verifiable, properly sourced detail so models have more to draw on.
Persona-persuasion grounding
Why the Audience-Aware CMS is built the way it is.
Salvi et al., 2025, Nature Human Behaviour, found that persona-aware content is measurably more persuasive than one-size-fits-all content. That finding underpins both the Audience-Aware CMS module and the persona views built into Cyber Answer Intelligence.
Get in touch
Academic and analyst
inquiries welcome.
We publish our methods and will walk through them on request.