Trust Center / Data Protection

Trust Center

Consent-based data,
always.

GEO measurement is only as defensible as the panel underneath it.

Cyber Answer Intelligence is grounded in how real people actually query AI systems. That grounding depends on a panel of real opt-in users, recruited and compensated under explicit consent, compliant with GDPR and CCPA, and never used to profile anyone outside the panel itself.

What the panel provides

Four guarantees.

✓
Consented clickstream and purchase signals from real opt-in users
✓
Demographic enrichment only where a panelist has separately consented to provide it
✓
No synthetic or simulated user data presented as real behavior
✓
No profiling of third parties encountered during operations. Only consented panel members are measured.

Governance

Consent, retention and subprocessors.

Consent and legal basis

Every panelist opts in explicitly, is told what is collected and why, and can withdraw at any time. Consent, not legitimate interest, is the basis we rely on for panel data processing.

Subject access, correction and deletion requests are honored under GDPR and CCPA on the same timelines those regimes require.

Retention

Panel data is retained only for as long as it serves the purpose a panelist consented to, after which it is deleted or irreversibly aggregated. Clients receive aggregated insight, never raw panelist-identifiable records.

Subprocessors

Hordus maintains a current subprocessor list for any vendor that stores or processes panel or client data on our behalf, available to clients and their counsel on request.

Model-respecting methods

No prompt injection or adversarial exploits, no scraping behind authentication, no attempts to bypass platform controls, and adherence to all platform terms of service.

Further reading

More on trust.

Trust Center

The seven commitments in one place.

Open

White-Hat Standard

Six practices, ten hard stops, and the instruments behind each.

Open

Disclosure

Who is speaking, always.

Open

Content Parity

Same facts in every rendering, machine or human.

Open

Client Eligibility

Who we work with, and who we decline.

Open

Regulated Sectors

What the configuration changes, sector by sector.

Open

Methodology Disclosure

How every published number is produced.

Open